BARNARD REUNION CAMPAIGN

For Barnard's annual three-day reunion event, which brings together over 1,400 alumnae, I led the creative direction for a comprehensive campaign refresh for Development and Alumnae Relations. I developed and presented two distinct visual identity options: one that leveraged impactful photography to capture the spirit of the event, and another that incorporated the possibility of commissioning a custom illustrator of my choice to create a more artistic and unique look.

In addition, I produced a full suite of collateral, including programs, mailers, social media assets, banners, and column wraps, all aimed at enhancing the overall experience and branding for attendees.